But recreating that magic at home? That turned out to be much harder than I thought. As a beginner cook, I faced all sorts of challenges. Without a strong dose of motivation, I, like 54% of the Dutch population, would probably never have taken on a new culinary challenge.

According to research, 90% of people encounter barriers when trying to cook new recipes. The biggest challenge for 62%? They have to re-read the recipe multiple times and struggle to translate the instructions into concrete actions in the kitchen. This leads to a loss of overview, causing uncertainty. Additionally, many recipes assume a certain level of basic knowledge that not everyone has.